Read e-book online From Bombay to Bollywood: The Making of a Global Media PDF

By Aswin Punathambekar

ISBN-10: 0814771890

ISBN-13: 9780814771891

From Bombay to Bollywood analyzes the transformation of the nationwide movie in Bombay right into a transnational and multi-media cultural firm, which has grow to be often called Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how family among nation associations, the Indian diaspora, circuits of capital, and new media applied sciences and industries have reconfigured the Bombay-based industry’s geographic achieve. supplying in-depth bills of the workings of media businesses and media execs, Punathambekar has produced a well timed research of the way a media within the postcolonial global has come to assert the worldwide as its scale of operations.
 
Based on huge box study in India and the united states, this e-book bargains empirically-rich and theoretically-informed analyses of the way the imaginations and practices of execs provide form to the media worlds we inhabit and have interaction with. relocating past a spotlight on a unmarried medium, Punathambekar develops a comparative and built-in strategy that examines 4 varied yet interrelated media industries--film, tv, advertising and marketing, and electronic media. supplying a path-breaking account of media convergence in a non-Western context, Punathambekar’s transnational method of figuring out the formation of Bollywood is an cutting edge intervention into present debates on media industries, construction cultures, and cultural globalization.
 
Aswin Punathambekar is Assistant Professor of verbal exchange reviews on the collage of Michigan-Ann Arbor. he's the co-editor of Global Bollywood (NYU Press, 2008).
 
In the Postmillenial Pop series

 

Show description

Read or Download From Bombay to Bollywood: The Making of a Global Media Industry PDF

Similar race relations books

Download PDF by : Race and Social Problems: Restructuring Inequality

Up to american citizens think within the promise of an egalitarian, color-blind society, the truth is way from that excellent. humans of colour constantly lag at the back of their white opposite numbers in key quality-of-life parts. regardless of many major profits, common structural inequalities proceed to exist--and thrive.

Redskins: Insult and Brand - download pdf or read online

The Washington Redskins franchise continues to be probably the most precious in expert activities, partially due to its simply recognizable, well known, and ecocnomic brand.
 

And but “redskins” is a derogatory identify for American Indians.

The variety of grassroots campaigns to alter the identify has risen in recent times regardless of the present group owner’s statement that the staff won't ever achieve this. Franchise proprietors counter feedback via arguing that the staff identify is confident and a time period of admire and honor that many American Indians embody. The NFL, for its half, actively defends the identify and helps it in court.

admired reporters, politicians, and previous avid gamers have publicly spoken out opposed to using “Redskins” because the identify of the workforce. Sportscaster Bob Costas denounced the identify as a racial slur in the course of a halftime convey in 2013. U. S. consultant Betty McCollum marched open air the stadium with different protesters––among them former Minnesota Vikings participant Joey Browner––urging that the identify be changed.

Redskins: Insult and model examines how the continuing fight over the staff identify increases very important questions on how white americans understand American Indians, concerning the cultural energy of patron manufacturers, and approximately carrying on with stumbling blocks to inclusion and equality. C. Richard King examines the background of the team’s identify, the evolution of the time period “redskin,” and a number of the ways that humans either aid and oppose its use this day. King’s hard-hitting method of the team’s brand and mascot exposes the hectic background of a moniker’s organization with the NFL—a multibillion-dollar entity that accepts public funds—as good as renowned attitudes towards local americans this present day.

New PDF release: Breaking Bad Habits of Race and Gender: Transforming

Cannot say sufficient approximately this e-book. the writer relatively is familiar with her stuff, and the data inside of is quite thought-provoking. this can be a must-read. it's a nice e-book approximately a major topic, and belongs in any educator's own library.

Don Foster, Paul Haupt, Maresa de Beer's The Theatre of Violence: Narratives of Protagonists in the PDF

Exposing frequently ignored points of kingdom repression and political violence, this profound and deeply compassionate learn files the customarily contradictory and complicated tales of these who dedicated one of the most dreadful deeds in the course of South Africa's apartheid period. In telling their tales, participants on a variety of aspects of the apartheid divide, from the police strength and intelligence officials to grassroots activists and individuals of township self-protection devices, provide the 1st severe exam of the reality and Reconciliation Commission's amnesty strategy, express how media representations of protagonists tell public perceptions, and scrutinize overseas scholarly writings at the factor of political violence.

Extra info for From Bombay to Bollywood: The Making of a Global Media Industry

Sample text

The prominence granted to Anand Sharma and Sushma Singh from the Ministry of Information & Broadcasting was not surprising given the remarkable shifts in state policy toward the media industries in general and the Bombay-based Hindi film industry in particular. Yash Chopra and Karan Johar’s presence seemed appropriate as well. After all, their films— Dilwale Dulhania Le Jayenge (The Big-Hearted Will Take the Bride, Aditya Chopra, 1995) and Kabhi Khushi Kabhie Gham (Happiness and Sorrow, Karan Johar, 2001)—had played such a crucial role in reimagining relations between India and the diaspora as well as establishing the overseas territory as a lucrative market for Bollywood.

The email invitation, extended by a friend whose family lived next door to the Barjatyas in Bombay, explained that the event was part of Rajshri Productions’s marketing and promotions strategy and was designed to give journalists and film critics in the United States a glimpse of the film before its worldwide release.  ! (What Do I Mean to You? 20 The event, attended by well over thirty journalists, began with a screening of the trailer of Main Prem Ki Diwani Hoon and three song sequences from the film.

And as I mentioned in the previous chapter, a few minutes into his address, Yash Chopra proceeded to invite Karan Johar, another influential producerdirector in Bollywood, to join him on stage. The prominence granted to Anand Sharma and Sushma Singh from the Ministry of Information & Broadcasting was not surprising given the remarkable shifts in state policy toward the media industries in general and the Bombay-based Hindi film industry in particular. Yash Chopra and Karan Johar’s presence seemed appropriate as well.

Download PDF sample

From Bombay to Bollywood: The Making of a Global Media Industry by Aswin Punathambekar


by William
4.5

Rated 4.72 of 5 – based on 42 votes