By N. Rosendorf
ISBN-10: 1137372575
ISBN-13: 9781137372574
ISBN-10: 1349452645
ISBN-13: 9781349452644
A groundbreaking examine of the Franco regime's usage of Hollywood movie construction in Spain, American tourism, and complicated public relatives courses - together with the preferred nationwide pavilion on the 1964-65 long island World's reasonable - in a made up our minds attempt to remake the Spanish dictatorship's post-World battle II popularity within the US.
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Additional info for Franco Sells Spain to America: Hollywood, Tourism and Public Relations as Postwar Spanish Soft Power
Sample text
76 After breathlessly noting the hard currency that foreign tourism had brought into Spain in 1951, including almost nine million dollars from American visitors, the largest single currency source, the study returned to the political benefits: Equally, [we should consider] the multiplier effect of an efficient, well oriented official propaganda that adequately exalts our national values in all aspects, attracting the outsider toward our nation, retaining him here and avoiding deceptions and inconveniences, in order to intelligently direct his journey .
The American tourist spends more than any other tourist. Let me illustrate by citing the official Swiss figures. Here they are: Last year, foreign tourists spent a total of 8,000,000 days in Switzerland. American tourists accounted for only 7 per cent of this 8,000,000 total. On the other hand, American tourists imported 18% of the foreign currency brought into Switzerland by tourists. Measured in dollars and cents, this means that the American tourist spent about 2½ times more . . 75 An emboldened MIT produced a 100-plus page “Preliminary National Tourism Plan” in 1952 that crystallized the Franco regime’s combined political and economic preoccupations.
104 Fielding’s effusion was ingenuous, as he proved by permanently moving his family in 1951 to the picturesque Mallorcan town of Formentor, where the runaway success of his guide allowed him to set about recapturing the lost luxury of his childhood at the palatial seaside Villa Fielding. 105 But beyond offering up Spain’s physical attractions as a tonic for frenetic postwar American tourists, in his first book outing Temple Fielding touched on politics as he encouraged US visitors to “[d]iscount many of the recent ‘news’ stories about this nation .
Franco Sells Spain to America: Hollywood, Tourism and Public Relations as Postwar Spanish Soft Power by N. Rosendorf
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