By C. A. Preston
ISBN-10: 0470891076
ISBN-13: 9780470891070
1st edition.
As the occasions industry turns into more and more saturated, it truly is crucial for a winning occasion specialist to appreciate using strategic advertising plans. occasions are everywhere—in the U.S. on my own, there are greater than 2,500 tune fairs a 12 months, for instance, whereas the united kingdom hosts over 70 varied beer gala's every year. In this sort of crowded marketplace, how can the development planner make sure that his or her occasion sticks out? advertising specialist Chris Preston has the solutions during this moment variation of Event Marketing. From the fundamentals of selling an occasion to using occasions as advertising suggestions themselves, Preston offers trouble-free recommendation and data on the entire most recent occasion advertising and marketing strategies. The booklet starts off with sections on what "event marketing" rather potential, and the way the sector has developed all through time. Preston then explores occasion advertising and marketing suggestions from either a conceptual and sensible point of view, and offers info on sponsorship and company branding. The e-book covers advertising for all sorts of occasions, together with fairs, company and organization occasions, and social capabilities, and an entire bankruptcy on electronic occasion advertising and marketing covers the entire most up-to-date e-marketing recommendations. Case reports offer real-world examples of winning advertising efforts, whereas dialogue Questions for every bankruptcy supply possibilities for extra exploration of key recommendations. As advertising turns into an more and more vital ability for occasion administration pros, this thoroughly revised moment variation of Event Marketing might be a must have for operating pros, scholars, and aspiring occasion planners all over.
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Additional info for Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)
Example text
Columnist Bob Considine described it this way: “A Redskins game is something resembling a fast-moving revue, with cues, settings, music, pace, tableaux and, hold your hats, boys, a ballet. ” Marshall was marketing his team as all-encompassing entertainment on a Sunday afternoon, not just a football game. He was drawing families, not just fans. A football game at old Griffith Stadium became an event. Football was just an integral part of the celebration. Yet another example of Marshall’s brilliance in producing stunts and promoting his product was the annual arrival of Santa Claus at the game scheduled just before Christmas.
Designing an event with that research in hand and effectively describing how that event will fulfill those needs are keys to effective marketing. 3. What Makes the Product Unique? What makes this event different from others? Why should one choose to invest time and money in this event, as opposed to the competition that surrounds it? Marketers that can identify the return on investment (ROI) that can be expected by the participants, the special experience that will be offered, and the added value of attendance are those who will successfully market the event.
I would count heads and compare the total to the total room capacity. ch01 3/13/02 7:21 AM Page 26 26 Chapter 1 Introduction to Event Marketing language of the students and the teachers. Hands in the air were good. Heads on the table were bad. After a few informal exit interviews, I took my notes. This was not rocket science, but it was an incredible asset when selecting topics, teachers, and room sizes the following year, making the adjustments mandated by my notes and marketing a more memorable event next time.
Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) by C. A. Preston
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