By John Corner
ISBN-10: 020399194X
ISBN-13: 9780203991947
ISBN-10: 0415047021
ISBN-13: 9780415047029
ISBN-10: 041504703X
ISBN-13: 9780415047036
The phenomena of `enterprise' and `heritage' may perhaps firstly inspiration look unrelated: this e-book units out to teach that the 2 options are usually not merely comparable yet deeply interdependent. If `enterprise' can be utilized to outline the reputable encouragement of the values of the marketplace society, then the expansion of the background should be noticeable as a manifestation of the entrepreneurial spirit - advertising and marketing the earlier in order that it really is available to the guy or lady on the street. utilizing case reviews, remark and critique, the individuals to this full of life quantity speak about the significance of `enterprise' and `heritage' in British social and cultural lifestyles, with examples drawn from movie, tv, literature, city making plans, structure, executive ads, details expertise and tourism.
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Additional resources for Enterprise and Heritage: Cross Currents of National Culture
Example text
If the origination of world-standardized cultural products is one key strategy, the process of globalization is, in fact, more complex and diverse. In reality, it is not possible to eradicate or transcend difference. Here, too, the principle of equidistance prevails: the resourceful global conglomerate exploits local difference and particularity. Cultural products are assembled from all over the world and turned into commodities for a new ‘cosmopolitan’ market-place: world music and tourism; ethnic arts, fashion, and cuisine; Third World writing and cinema.
Projections of British heritage, however bland the mythification, have not been able entirely to avoid awkward issues surrounding the very idea of a national ‘inheritance’ and its relation to wide-spread perceptions of both past and continuing inequalities. These popular perceptions do not usually work with the categories of class, race and gender and are likely to be selective in their recognition of inequality and its causes. Nevertheless, such recognition may be sufficient to offer continued, if selective, resistance to ideas of a transcendent national unity.
You can see how their candles, their shoes, their woodwork and their printed paper were made.
Enterprise and Heritage: Cross Currents of National Culture by John Corner
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