Download e-book for kindle: CIM Revision Cards: Marketing Fundamentals 04 05, First by Marketing Knowledge

By Marketing Knowledge

ISBN-10: 0080546692

ISBN-13: 9780080546698

ISBN-10: 0750662859

ISBN-13: 9780750662857

Designed particularly with revision in brain, the CIM Revision playing cards supply concise, but basic details to aid scholars in passing the CIM tests as simply as attainable. a transparent, conscientiously established format aids the educational procedure and guarantees the major issues are coated in a succinct and available demeanour. The compact, spiral sure layout permits the playing cards to be carried round simply, the content material consequently constantly being to be had, making them precious assets regardless of the place you are.Features equivalent to diagrams and bulleted lists are used all through to make sure the main issues are displayed as in actual fact and concisely as attainable. every one part starts off with an inventory of studying results and ends with tricks and suggestions, thereby making sure the content material is damaged down into achievable ideas and will be simply addressed and memorised. * Written particularly for revision reasons hence basically that includes the major strategies that have to be realized* rigorously designed to permit issues to be simply extracted and memorised with no clouding them in more details* Accompanies the CIM Coursebook and MarketingOnline site to supply an entire suite of goods to aid the CIM skills

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Additional resources for CIM Revision Cards: Marketing Fundamentals 04 05, First Edition (Cim Revision Cards)

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E. mass marketing n The organization could concentrate its efforts on one market but have a number of different versions of each product – differentiated marketing Six components of target marketing 1. 2. 3. 4. 5. 6. Customer needs – wants and expectations Product market – size and structure Brand strength and market share Company capability Competitive rivalry Economies of scale – production and marketing n Concentrating efforts on a small and carefully chosen segment – focus market MARKETING FUNDAMENTALS 27 MARKETING PLANNING AND BUDGETING Positioning as a Marketing Activity Steps in establishing a positioning plan n Identify all segments within the market n Decide which segments are most suitable n Ensure the organization understands customer requirements n Develop product or service that specifically meets the target audience needs n Identify benefits, usage, user category, competitive positioning n Evaluate how the product or service is positioned in the eyes of the target group n Identify an image that matches the requirements of the customer n Promote the product to the target audience, establish relationships and aim for customer loyalty Remember positioning alternatives n Distinctive n Fill the gaps n Repositioning 28 Tactics – The Development of the Marketing Mix Development of the right marketing mix will depend upon: The application of the 4/7Ps to the organizational context.

Benchmarking 6. Marketing mix effectiveness 7. Competitor performance 4. e. revised forecasts or sales targets, increasing advertising, etc. MARKETING FUNDAMENTALS 31 MARKETING PLANNING AND BUDGETING 32 Hints and Tips n Ensure you are clear on the differences between corporate, business and marketing objectives and strategies n Part A of the exam paper, which is the mini-case study, often tests different aspects of the marketing planning process n Remember marketing objectives must be SMART – this is essential n Ensure you consider the 7Ps of the marketing mix, not just the 4Ps n You are expected to understand the importance of segmentation and the different segmentation options available to you, including linking them to targeting and positioning n Do not just describe budgeting, but be prepared to select an appropriate budgetary process for a given scenario.

E. key measures such as quality, production, sales 3. e. identifying performance indicators and measures and analyzing findings Methods for controlling the marketing plan: 1. Measuring income/expenditure budgets – performance 2. e. staff 3. Variance analysis 4. Budgetary control 5. Benchmarking 6. Marketing mix effectiveness 7. Competitor performance 4. e. revised forecasts or sales targets, increasing advertising, etc. MARKETING FUNDAMENTALS 31 MARKETING PLANNING AND BUDGETING 32 Hints and Tips n Ensure you are clear on the differences between corporate, business and marketing objectives and strategies n Part A of the exam paper, which is the mini-case study, often tests different aspects of the marketing planning process n Remember marketing objectives must be SMART – this is essential n Ensure you consider the 7Ps of the marketing mix, not just the 4Ps n You are expected to understand the importance of segmentation and the different segmentation options available to you, including linking them to targeting and positioning n Do not just describe budgeting, but be prepared to select an appropriate budgetary process for a given scenario.

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CIM Revision Cards: Marketing Fundamentals 04 05, First Edition (Cim Revision Cards) by Marketing Knowledge


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