Download e-book for kindle: CIM Coursebook 05 06 Marketing Research and Information (CIM by Matthew Housden

By Matthew Housden

ISBN-10: 0750666501

ISBN-13: 9780750666503

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook sequence will give you the entire package deal for examination luck. Comprising absolutely up-to-date Coursebook texts which are revised every year, and loose on-line entry to the MarketingOnline studying interface, it bargains every little thing you must examine in your CIM qualification. conscientiously based to hyperlink on to the CIM syllabus, this Coursebook is simple, interactive and correct, making sure it's the definitive better half to this year's CIM advertising path. every one Coursebook is observed by means of entry to MARKETINGONLINE (, a different on-line studying source designed in particular for CIM scholars, the place you could: Annotate, customize and create in my opinion adapted notes utilizing the digital model of the Coursebook obtain average tutorials on key issues from advertising wisdom seek the Coursebook on-line for simple entry to definitions and key techniques entry the thesaurus for a finished record of promoting phrases and their meanings Written particularly for the promoting examine and data module to steer you thru the 2005-2006 syllabus each one textual content is full of a number of studying goals, circumstances, questions, actions, definitions, research counsel and summaries to help and try out your realizing of the speculation includes pattern evaluation fabric written completely for this Coursebook, in addition to earlier exam papers to aid you instruction what has been realized and aid organize for the examination

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Additional info for CIM Coursebook 05 06 Marketing Research and Information (CIM Coursebook) (CIM Coursebook)

Example text

1). 2). 2 The aim of knowledge management Source: Teradata 20 Unit 2 Information in the knowledge economy These organizations may find that knowledge rests with individuals or departments within the company and that these political assets are fiercely protected. For example sales people or key account managers may see the introduction of a marketing database as a serious threat to their position rather than a means by which their efficiency and effectiveness (and their commissions) may be improved.

The rate of growth (from 2002 to 2003) has been adjusted so as not to include revenue gains or losses from acquisitions or divestitures. 3. The rate of growth is based on home country currency and includes currency exchange effects. Source: ESOMAR 2004, Honomichl Global 25 annual report on the global research industry, AMA’s Marketing News, 15 August 2004. 5 per cent in 2003, much of it coming from 17 acquisitions around the world as well as higher growth firms replacing those with lower growth.

Knowledge within organizations can take many forms; these are usefully identified by Yahya and Goh (2002): o o o o Individual knowledge – Resides in the mind of an individual. Organizational knowledge – Is knowledge gained through the interactions between technologies, techniques and people. Explicit knowledge – Can be documented and shared through IT, it is ‘structured, fixed and externalized and conscious’. Marketing research data is a good example of this type of knowledge. Tacit knowledge – Is hard to codify and document.

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CIM Coursebook 05 06 Marketing Research and Information (CIM Coursebook) (CIM Coursebook) by Matthew Housden

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