Download PDF by Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre: Brand Management: Research, Theory and Practice

By Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre

ISBN-10: 0203996178

ISBN-13: 9780203996171

For over twenty years, it's been argued that the emblem is a vital worth writer and may for this reason be a most sensible administration precedence. in spite of the fact that, the definition of what a model is is still elusive.

This finished textbook provides the reader with an exhaustive research of the medical and paradigmatic methods to the character of brand name because it has built during the last two decades. Taking a multi-disciplinary technique and delivering an exhaustive research of name study literature, it gives you an intensive figuring out of the managerial implications of those diverse techniques to the administration of the brand.

Brand Mangement: study, thought and Practice fills a niche available in the market, offering an figuring out of the way the character of brand name and the belief of the patron range in those ways and provides in-depth perception into the outlet query of virtually each model administration direction: "What is a brand?"

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Brand Management: Research, Theory and Practice by Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre


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