By Cliff Atkinson
ISBN-10: 0735627355
ISBN-13: 9780735627352
Free up the superb tale buried on your presentation—and overlook dull, bullet-point-riddled slides endlessly! Guided by way of communications professional Cliff Atkinson, you’ll stroll you thru an cutting edge, three-step method for expanding the impression of your presentation. observe the way to mix vintage storytelling innovations with the ability of visible media to create a wealthy, enticing event along with your viewers. absolutely up to date for PowerPoint 2010, and that includes compelling presentation examples from school room to boardroom, this publication might help rework your presentations—and your small business effect!
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Extra info for Beyond Bullet Points: Using Microsoft PowerPoint to Create Presentations that Inform, Motivate, and Inspire (Business Skills)
Sample text
What a speaker narrates is processed through the verbal channel (bottom), which is the domain of language. Realignment 2: Use Notes Page View to Synchronize What You Show and What You Say Visual Channel Verbal Channel FIGURE 2-13 The second research reality is that working memory receives information through two channels—a visual channel and a verbal channel. Although text on a screen is a visual element, working memory quickly verbalizes the words and sends them through the verbal channel. Research over the years has found that the way information is presented to these two channels has a big impact on the effectiveness of working memory.
Audiences might not know about dual-channels theory, but they do know how they feel when presenters don’t integrate the concept into their PowerPoint approach. ” This frustration has a research basis—writing out the text of your presentation on your slides and then reading it to your audience contradicts the widely accepted theory of dual channels. You might assume that presenting the same information in multiple ways will reinforce your point. But if you present the same information to the two channels, you reduce the capacity of working memory and in turn reduce learning by creating what researchers call the redundancy effect.
Under this assumption, your work is then done. The only criterion for success is that you “delivered” the PowerPoint presentation through the pipeline. If for some reason the audience didn’t get what you delivered, of course, it’s not your fault as a presenter—after all, you delivered the PowerPoint presentation, and what they did with it is their problem, not yours. ” When a verdict in a legal trial goes against one party, it is common for people to say the jury just didn’t “get” the evidence, or when a sales presentation does not succeed, the presenter might say the audience just didn’t “get” the benefits of the product or service.
Beyond Bullet Points: Using Microsoft PowerPoint to Create Presentations that Inform, Motivate, and Inspire (Business Skills) by Cliff Atkinson
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